Originally from the north of Sweden (Peter is actually half-Sami... meaning he's a native Swede). In his youth, he escaped the claws of the telecom business to pursue design and eventually moved to London in early 2000 to work for Ministry of Sound. While the two-year stint in London involved copious amounts of after-work lagers as well as doing some progressive design work, the unhealthy lifestyle came to an end as Peter moved to the U.S. in 2002 to work for JDK Design. And after learning how to snowboard and distress typography among other things, he left JDK to pursue a freelance career in NYC. This lasted only a couple of months before he started working for Wolff Olins in the summer of 2008.

His client list includes Microsoft, Burton Snowboards, New Era, Ministry of Sound, MTV, Merrell Footwear, EA Games, and Adidas.

petersunna.com